SUPPLY CHAIN · LOGISTICS · TECHNOLOGY · B2B
How your prospects found your business over the last five years won't be how they'll find you over the next five.
I help CEOs and commercial leaders make their businesses known, trusted and chosen by sharpening strategy, providing senior marketing leadership and building Individual Authority®.
My work combines marketing, PR, communications, sales and AI visibility in pursuit of the biggest commercial opportunities.
Trusted by the best
REPUTATION, REPUTATION, REPUTATION
B2B businesses have always relied on a familiar mix of reputation, relationships and referrals to win work.
That hasn't changed. But the way your prospects research and choose suppliers has.
According to a Forrester survey, 94% of B2B buyers now use AI during the buying process, up from 89% the previous year.
And the AI tools they use look for much more than corporate messaging. They look for expertise and experience from the real people behind the business.
That means your positioning, reputation and visibility need to work much harder together, with far more emphasis on visible, credible people.
Because in an AI world, people will still buy from people. They'll just increasingly ask AI which people they should be buying from.
See how Individual Authority® worksKIND WORDS
"Lucy understands how reputation supports business growth and is always focused on the commercial opportunity. She brings clarity, strategic thinking and practical advice that helps us make better decisions and move faster."
Richard Morson
CEO, Menzies Distribution Solutions
The businesses getting noticed right now aren't necessarily better than yours. They're just more visible.
WAYS I CAN HELP
Re-focus your marketing on the business you want to win
A strategic review and reset for CEOs, MDs and Directors who want their marketing to match their commercial ambitions.
Within 4-6 weeks, you get an independent, senior perspective, a clear strategy and a practical six-month roadmap, without signing up to another long-term agency retainer.
Senior marketing leadership without the full-time hire
For established B2B businesses that need ongoing senior marketing leadership, but not another full-time Director.
I work alongside your leadership, sales and marketing teams to connect commercial priorities, positioning, marketing, PR, content and AI visibility.
Flagship programme
03Turn your team's expertise into commercial advantage.
A 12-month programme that helps your leaders, sales teams and experts become more visible, credible and influential. Together, we connect their expertise to sales, marketing, PR and AI visibility, so the right prospects discover, recognise and trust your business.
KIND WORDS
"Lucy has an incredible ability to see the bigger opportunity. She takes what you're trying to achieve, sharpens the thinking and turns it into something you can act on. She is strategic, commercially minded and always exceeds my expectations."
Mel Salter
CEO, BOOM Global Network
And I'm still obsessed with it.
Having worked across journalism, corporate communications, PR, marketing and business development, I've seen the reputation challenge from every side.
And that breadth is more important than ever, because in an AI-driven market, PR, marketing, sales and reputation are becoming much more interconnected.
I help businesses connect marketing, PR, sales, reputation and expert visibility to their commercial ambitions so they are clear on what they need to be known for, where the strongest opportunities lie and where to focus their efforts.
I've also founded SupplyChainWomen.com - a visibility platform helping more women to be seen, heard and hired. After all, glass ceilings don't break themselves.
CONTACT
If you're wondering whether your marketing, reputation or visibility is doing enough to support your commercial ambitions, book a 30-minute call with me. I'll tell you what I think and if I can help.